When does an API become useful?
Excel is ideal for an occasional campaign. An API becomes valuable when a message depends on a system event, needs to go quickly or repeats often.
Common integrations include CRM, ERP, booking, billing, logistics and web applications.
- Order confirmation
- Appointment or payment reminder
- Delivery update
- Alert with a reply
Design the scenario first
Define trigger, recipient, text, stop conditions and reply handling before development begins.
Use controlled templates with a small number of variables to make testing, translation and measurement easier.
Build in safe controls
Prevent duplicate sends with unique references, log statuses and limit retries. Keep API keys on the server.
Begin with one scenario and a small audience. Measure delivery, replies and the business outcome before expanding.