SMS brings urgency closer
An SMS appears on the device recipients usually carry. In a Twilio survey, the stated average SMS response time was 90 seconds, illustrating the channel's potential for confirmations and short actions.
SMS opens are not measured like email opens. Track delivery, link clicks, replies and final conversions instead.
Email remains valuable for detail
Email offers room for conditions, documents and fuller explanations. Mailchimp places average opens near 34%, with large variations by sector and measurement method.
A coordinated combination often works best: a complete email followed by a concise SMS close to the deadline.
- Urgent and actionable: SMS
- Long content or attachment: email
- Important journey: a coordinated combination
Test real outcomes
Start with one audience and one action. Compare wording while keeping offer and timing consistent.
BeSMS lets you start with Excel and automate via API later. Volume pricing is available above 5,000 SMS per year.